Selling Your Home

I have the expertise and local market knowledge to sell your home quickly and for the best price.

Selling Your Dallas Fort-Worth Area Home?

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Why Use Julie Gonzalez To Represent You In The Home Selling Process?

Experienced

We have years of real estate experience, from new home builder sales to resale.

Connected

Full-time agent in the local real estate community with a vast network of buyers and sellers.

Results

Step-by-step assistance, helping you sell your property for the highest possible price and under the best terms.

Knowledgeable

Expert area knowledge. Local resident realtor in Dallas Fort-Worth

Step 1

Getting Started

The first time we meet, we will discuss what your selling objectives are. This is a good time to ask questions, and I will give you an idea of what to expect during the selling process. We will discuss preliminary ideas for pricing and house preparations. I will provide you with a complete Comparative Marketing Analysis (CMA) for your property.

Step 2

You're ready to Sell Your Home

Once you decide you are ready, we will review and sign a standard Listing Agreement. We will also complete all of the mandatory disclosure forms. I will arrange for any necessary inspections.

Step 3

Preparing Home/Property

Before putting your home on the market, we want to ensure it is most attractive to potential buyers. Knowing how to showcase and accentuate the best features of your home, without incurring unnecessary expense, is at the core of what I do. I will provide you with a detailed Home Preparation Consultation and a Selling Tips Sheet. As we walk through your property, we will discuss minor repairs, curb appeal tips, staging, and making your property feel welcoming to potential buyers. If staging is necessary, I will share some options based on your property.

Step 4

Determining List Price

Pricing your home competitively, at the start, will create more activity among brokers and buyers and lead to a more successful sale. 

Establishing the value and list price for your property involves researching and comparing similar properties and weighing factors including location, condition, amenities, and market conditions. We will arrive at a competitive price aimed at generating strong buyer activity.

Step 5

Marketing Your Home

Understanding where buyers come from allows me to market your property competitively. Creating excitement in the marketplace through consistent and aggressive marketing efforts and integrating online and offline efforts is key to a successful sale. My maximum exposure marketing plan includes: Comprehensive Internet marketing through our site, Realtor.com, Zillow.com, Trulia.com, Yahoo.com and dozens others. 

Also, public open houses & brokers tours, yard signage, and property feature sheet; local newspaper ads; sales agent network; and customized property marketing. I will remain in constant communication with you and give you progress reports on showings and all activity.

Step 6

Processing the Sale & Closing

The complexities of processing transactional documents will be made very easy for you through my continuous guidance and communication. I will review all offers and terms of each offer with you and negotiate on your behalf so that you obtain the highest possible price for your home while limiting your exposure and protecting your bests interests. 

Once your home is in escrow I will prepare all seller required disclosures and reports, attend appraisal with recent comparables to support your purchase price, and make sure all contingencies and repair requests are removed in a timely manner per the contract. Communication between us is imperative and I can assure you that you will be informed every step of the way.

Step 7

Close of Escrow

Congratulations, you have now sold your home! I will provide you with helpful moving hints and also be there to answer any questions. I am always available to help you should a question arise after the close of escrow and I want to ensure that you are 100% satisfied.

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Julie Gonzalez

Coldwell Banker Realty

Frisco Office

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The Home Buying Process

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Connect With Me

Spotlight Marketing Program

Marketing Your Home
In today’s competitive real estate market, the key to success is differentiation – doing common things in an uncommon way. In fact, differentiation from the competition has become the cornerstone of outstanding real estate service.

I am proud to deliver exceptional property marketing that is designed to attract attention, showcase your property’s distinctive qualities and help your home sell quickly and for the best price.

Print Marketing

Our comprehensive plan includes professionally printed mailers, full-color property brochures and so much more. From concept to completion, your property will be uniquely cared for and expertly marketed.

Digital Marketing

Virtual marketing, the most strategic means of targeting buyers in this environment, gets results quickly and broadens our reach.

Unique Strategy

Our exclusive property spotlight marketing plan offers results that other brokerages simply can’t match – helping you net more on the sale of your house*.

*Based on Coldwell Banker property spotlight marketing plan usage data reported through May 31, 2020: On average, sellers whose agents use the plan benefit with a 1% higher sales price.

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RealSure® Program

In collaboration with Home Partners of America, the RealSure program from the Coldwell Banker® brand gives you a guaranteed Cash Offer on your for-sale home*, so you can move forward with confidence.

  • Get a Cash Offer now from RealSure – good for 45 days.
  • I’ll continue to market your home for an even higher offer.
  • You can accept or decline the RealSure Cash Offer within 45 days. If you decide to decline it, there are no fees or obligations.

Ask me how the RealSure program can help you move on to your dream home.